The new report by Expert Market Research titled, ‘India Beauty and Personal Care Market Size, Share, Price, Growth, Analysis, Report and Forecast 2021-2026’, gives an in-depth analysis of the India beauty and personal care market, assessing the market based on its segments like type, distribution channel. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
Note 1: For a snapshot of the primary and secondary data of the market (2016-2026), along with business strategies and detailed market segmentation, please click on request sample report. The sample report shall be delivered to you within 24 hours.
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The key highlights of the report include:
Market Overview (2016-2026)
• Historical Market Size (2020): INR 54,550 Crore
• Forecast CAGR (2021-2026): 12%
In recent years, rising disposable income has aided the growth of India’s beauty and personal care business. The beauty and personal care business in India has a golden potential to expand enormously, thanks to rising disposable income, demand for better products, and a growing expectation among Indian consumers to look well. In terms of development, cosmetics, fragrance, men’s grooming, and skin care are predicted to beat generic categories. Because generic categories like bath and shower, hair care, and oral care already have a high penetration and are well-established, growth will be slow. These sectors are dominated by multinational conglomerates with brands that provide practical benefits and high value for money. Herbal cosmetics are seeing significant increase as people become more aware of the disadvantages of using chemical cosmetics on a regular basis.
Industry Definition and Major Segments
The appearance and health of a person’s hair, nails, and skin fall under the category of beauty and personal care. Consumer products used for personal hygiene and beautification are known as beauty and personal care products.
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Based on type, the industry can be divided into:
- Hair Care
- Hair Oil
- Hair Colorants
- Coconut Oils
- Skin Care
- Face Care
- Body Care
- Sun Care
- Oral Care
- Colour Cosmetics
- Lip Makeup
- Eye Makeup
- Nail Makeup
- Face Makeup
The distribution channels can be divided into the following:
- Grocery Store
- Large Format Store
- Exclusive/Multi-Brand Outlets
- Direct Sales
- Salons and Spa
The development of consumer spending habits has fueled the rise of the beauty and personal care business. Based on their purchase behaviours and regularity, the consumer base has been growing in the form of loyalists and experimenters. Daily care goods are purchased online mostly owing to product uniformity, sales, and promotions on various websites, however mid-premium and premium products are purchased in offline retail outlets because the customer mindset still believes in the “touch and feel” of the product. Market players are investing in educating practitioners who can give sound advice and have a deep understanding of a wide range of products, which improves the customer experience tremendously.
Key Market Players
The major players in the market are Unilever plc, Colgate-Palmolive Company, The Procter & Gamble Company, L’Oréal S.A., The Estee Lauder Companies Inc., Godrej Group, Johnson & Johnson Services, Inc., Dabur India Ltd, and Others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.
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