Baby Wipes Market

Allied Market Research published a new report, titled, “Baby Wipes Market” The report offers an extensive analysis of key growth strategies, drivers, opportunities, key segment, Porter’s Five Forces analysis, and competitive landscape. This study is a helpful source of information for market players, investors, VPs, stakeholders, and new entrants to gain thorough understanding of the industry and determine steps to be taken to gain competitive advantage.

A baby wipe is a disposable piece of cloth treated with gentle cleansing agent, which is used for cleaning babies. These wipes are usually packaged inside plastic cases or tubs so that the fabric retains moisture and the product can be easily dispensed. There are two types of baby wipes, wet and dry wipes, available in the market.

A wet wipe has moisture and cleans better than dry wipes. Dry wipes are much more portable and easy to handle. Baby wipes are highly absorbent materials and are even more useful during travel. Most new wipes available in the market today reduce risk of infection and uneasiness caused by wetness of the skin and are tested to prevent breeding of bacteria. Vendors are launching baby wipes that are softer on the skin, and also biodegradable.

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Rise in disposable income of people in developing countries, changes in lifestyle, demand for child care products, and rise in number of working women fuel the popularity and demand of baby wipes. However, the raw materials used to manufacture baby wipes have plastic and other polymers, which take a lot of time to degrade thus posing an environmental threat. This factor majorly hinders the market growth. Use of innovative marketing techniques by key vendors would unfold various opportunities for the growth of the market in the future.

Use of baby wipes is a common practice among the developed countries, however, the developing countries, which include China, Brazil, and India, have also accepted this trend. The major players in the baby wipes market are Johnson & Johnson Private Limited, Kimberly-Clark Corporation, Procter & Gamble, Unicharm Corporation, Babisil Products Ltd., Cotton Babies Inc., Farlin Corporation, Hengan International Group Company Ltd., The Himalaya Drug company and Pigeon Corporation.

The global baby wipes market is segmented on the basis of technology, product type, distribution channel, and region. On the basis of technology, the market is segmented into needle punch, airlaid, spunlace, composite, and coform. On the basis of product type, it is bifurcated into wet and dry wipes. Based on distribution channel, the market is classified into online and offline sales (brand outlets, departmental stores, medical stores, and others). Geographically, the market is studied across North America, Europe, Asia-Pacific, and LAMEA.

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The Covid-19 pandemic has a vital impact on the growth of the global Baby Wipes market and altered several market scenarios. The lockdown across various countries and ban on international travel has disrupted the supply chain and revenue chain. The report includes a thorough analysis of the Covid-19 pandemic on the growth of the global Baby Wipes market.

Key Market Segmentation: 

• By Technology
• By Product Type
• By Distribution Channel
• By Region

Key Benefits for Stakeholders:

○ This study presents the analytical depiction of the Baby Wipes Market industry along with the current trends and future estimations to determine the imminent investment pockets.
○ The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the Baby Wipes Market share.
○ The current market is quantitatively analyzed from 2020 to 2027 to highlight the global Baby Wipes Market growth scenario.
○ Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
○ The report provides a detailed Baby Wipes Market analysis based on competitive intensity and how the competition will take shape in coming years.

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About Allied Market Research:

Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to offer business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains.

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By tushar